About Shopping on Instagram

About Shopping on Instagram

This feature is only available to businesses in these markets. At this time, checkout is only available to customers in the US and a select number of businesses.

Shopping on Instagram gives your business an immersive storefront for people to explore your best products. With shopping on Instagram, you can share featured products through your organic posts and Stories, or have people discover your products in Search & Explore.

When someone taps a product tag on your post or a product sticker in your story, they'll be taken to a product description page where they will see:

• An image of the product from your post
• A description of the product
• How much the product costs
• A link that takes them directly to your website, where they can purchase the product

Here are examples of what a shopping post and story look like on Instagram:

Every month, 140 million fingers tap on an Instagram shopping post to learn more about products.

For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases — especially now thanks to Instagram’s new checkout feature, which lets you buy products *directly* on Instagram without ever leaving the app!

Not only can you easily introduce and educate your followers about your products with shopping posts, but you can guide your followers to make a purchase with just a few taps!

You want to make sure you’re using Instagram shopping posts as effectively as possible — we’re talking beautiful imagery, great captions, and sales pitches timed to perfection.

@shop is a new account created for our community of people who love to shop, brought to you by the team at Instagram. 

@shop is a celebration of small businesses and the creators behind them. The content on this account is inspired by our community of shoppers — you. @shop is a real-time reflection of our community’s interests across top shopping categories like fashion, beauty, home decor, and more.

On @shop, you’ll find emerging brands like Feel jeans, products like Glossier Play Colorslide, founders like KJ Miller and Amanda Johnson of Mented Cosmetics, and the latest trends… because one can never have too many statement barrettes.

The best part? Every product featured on @shop includes product tags so you can easily tap to shop!

Follow @shop to discover and shop from around the world.

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